Throughout a prolific 8 year career as CEO at Film Victoria, Sandra Sdraulig was instrumental in reestablishing Film Victoria nationally for its delivery of innovative programs as attested by Encore Magazine, an internationally respected standard of commission services and world first industry events in the Digital Distribution Summit and Arresting Audiences Summit all instrumental in positioning Melbourne as an important production destination globally.
Arresting Audiences Summit provided the platform to present findings from an extensive research project which aimed to help producers better connect with their audiences. Read Sydney Morning Herald’s article.
Read The Age’s article about Film Victoria’s role in making Melbourne a production destination following the decision to film Sydney based boxing drama, The Tender Hook in Deer Park.
Read the article about the volume of production taking place during her term in the The Sydney Morning Herald – Lights, Camera Lots of Action
Listen to Sandra on the panel of ABC’s Conversation Hour hosted by Jon Faine and including actress Alison Whyte, Sue Maslin and Michael McMahon discussed the state of film in Victoria and more broadly, Australia.