Sandra also has solid credentials in film marketing, acquisitions and distribution, having occupied the position of Film Distribution & Marketing Manager for Palace Entertainment (1992-1996) and prior to that, Distribution Manager for the Australian Film Institute (1992-1996)
Sandra is currently an Executive Coach at Through The Roof Executive Coaching Women, consultants to the screen industry, is the Chair of the Festival of Ideas, Committee Member of the Natalie Miller Fellowship and Chair of the Adelaide Film Festival. Her appointment to the Film Festival marked a return to the event as in 2001 she was commissioned to develop a plan for the establishment of the Adelaide International Film Festival. The Festival has been internationally acclaimed for its innovation and has won a series of Awards in acknowledgment.